Your energy doesn't necessarily come from sugar
Dilan Jay's answer:
What happens with sugar, it just raises your sugar level quickly so you get this idea that you have energy, but really the energy is coming from the caffeine and the B vitamins.
And in my drink, it's actually coming from mushrooms as well, Cordyceps. Or in the Woke Up! drink, it's coming from Cordyceps. It's coming from Lion's Mane, which increases nerve function... and from Ashwaganda.
Sugar-free energy drinks can definitely give you energy and sustain energy if they have the right ingredients.
So yes, don't believe that it needs to have sugar to give you energy because sugar energy is kind of a very transient energy. It comes and goes like that. "Boom!"
Some more data on sugar and energy:
"...Researchers collected data from 31 studies on nearly 1,300 adults to look at the effect of sugary foods and sweetened drinks on aspects of mood, as well fatigue and alertness levels. They ... found that sugar didn’t lead to any improvement in mood or alertness. In fact, it seemed to increase the energy slump. And that fatigue increased at an hour after sugar consumption."
"... When it comes to sugar, many energy drinks contain ridiculously high amounts — sometimes as much as 10 teaspoons (52 grams) per container. As mentioned previously, consuming large quantities of added sugars can cause your energy to spike, then drop sharply, potentially causing you to feel more tired than you did before consuming the drink..."
"...The occasional candy or cookie can give you a quick burst of energy (or “sugar high”) by raising your blood sugar levels fast. When your levels drop as your cells absorb the sugar, you may feel jittery and anxious (a.k.a. the dreaded “sugar crash”). But if you’re reaching into the candy jar too often, sugar starts to have an effect on your mood beyond that 3 p.m. slump..."
"...The AHA highlight that sugar-sweetened beverages are the main source of added sugar in the U.S., with these drinks accounting for 47% of added sugars in a typical diet..."